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SEO Training - (Search Engine Optimisation)


OFFER - 1 day £595 20% OFF! - now £476 for up to 8 people - at your premises


This Hands-on SEO training course (Search Engine Optimisation) will show you how to gain better rankings in search engines and how to get more people to come to your site.

SEO training is suitable for: Businesses, Web Designers and all those interested in knowing more about how to increase traffic to your site using Google-friendly SEO techniques anyone can learn and easily put into practice.

What you will achieve on the course:


• You will learn how to improve your search engine ranking
• Learn how to create more Google-freindly web pages
• Learn how to get websites to link to your site
• See how easy it is to transform your website's visibility

great-deals

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Course Outline


SEO Basics


• What is SEO?
• Why should you optimise your website?
• How search engines work
• Factors affecting search engines rankings

SEO – What not to do


• Spamming a search engine
• Invisible Text
• Keyword Stuffing
• Cloaking

Beginning your SEO - Planning


• Understanding your business
• Looking at your competitors
• Researching keywords

Finding Keywords


• Where to find FREE online Tools and Services
• Utilising PPC Campaigns
• Where to use keywords on your website pages
• How not to use keywords

Optimising your Website


• Onsite Search Engine Optimisation
• Offsite Search Engine Optimisation
• Page text and images
• The importance of the Title Tag
• Keywords – how and where to use them
• The importance of Headings
• Meta tags and how to use them
• Page Layout and SEO
• Sitemaps - generate for FREE

The Importance of Links


• Outbound links - who to link to
• Inbound links - who to link from
• Building links into your website
• Reciprocal linking
• Where to find FREE link-building online tools

Keeping track of your SEO


• PPC campaigns
• Using Web Analytics
• Free analytics Tools
• Paid for analytics Tools
• Useful links

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SEO Training Resources


A great introduction to search engine optimisation from Google can be seen below. If you need further explanation or would like to know how to implement these SEO techniques onto your website either book onto our SEO training day or contact us for SEO consultancy on your website.

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